Watermark (Image): add a logo or graphic overlay to every image

Watermark Image adds your logo or any image as an overlay on every image in your batch. Most common use: branding your product images with your shop logo. Other uses: stamping designs with a "sample" badge, adding a brand mark to social posts, or applying any custom overlay across a batch.

Unlike Watermark Text (which uses typed text), Watermark Image uses an image file you upload — so you can use logos with custom fonts, brand marks, badges, or anything else that doesn't fit in plain text.

Why this step matters

A logo on every product image says "this is from MY shop." It builds brand recognition over time and makes your images identifiable when they get shared on Pinterest, Instagram, or Etsy search.

Photoshop-stamping a logo on 200 images by hand: hours. Watermark Image: one setup per pipeline, runs on every batch.

How to use it

1. Add Watermark Image to your pipeline.
2. Upload your Watermark Image (PNG with transparent background works best).
3. Set the Position, Scale, Opacity, and Rotation to taste.

The settings

Common uses

Logo file tips

For the cleanest result:

• Use PNG with a transparent background. JPEG or PNG-with-white-background will show as a rectangular box around your logo.
• High resolution helps. A 500-pixel logo scaled down looks crisp; a 50-pixel logo scaled up looks pixelated.
• Test on multiple background colors. A black logo disappears on a black product image. A semi-transparent gray logo (50% opacity) reads on most backgrounds.
• Square or near-square logos work best for corner placement. Very wide or very tall logos can look weird in corners.

Tips

• Run Watermark Image LATE in your pipeline. Watermarks should sit on top of the finished composition, not get cropped or repositioned by later tools.
• Lower opacity for subtle branding (40-60), raise for theft deterrence (80+).
• Tile position is harder to crop out than corner positions. Use for high-value original art you want to protect.
• Save the pipeline as a preset so the same logo + settings load with one click on every future batch.
• Combine with Watermark Text if you want both a logo (image) and a copyright line (text) on every image — add both tools to the same pipeline.

Things Watermark Image doesn't do

• It doesn't auto-pick contrast color. Your logo stays the color it is in the source file. If you need different-colored logos for different backgrounds, save those as separate logo PNGs.
• It doesn't smart-place to avoid important content. It puts the watermark in the exact position you said, even if that covers your subject. Pick the position based on your typical batch composition.
• It doesn't scale your logo file itself. It scales how the logo appears on the image — the file you uploaded stays the same.
• It doesn't combine multiple watermark images. One logo per Watermark Image step. For multiple, add the tool more than once.

What to read next

• Watermark Text — for typed text instead of an image file
• Watermarking designs — full workflow for brand-protecting batches
• Frames — for decorative borders alongside your logo